Licensed Content

With the creation of the Printed Products and Licensed Content (PP&LC) business group, GTECH is strategically focused on the acquisition of licensed content that can be translated into entertaining and compelling lottery games and support marketing programs.

Our objectives in this area are clear: to leverage the equity of popular brands to win over loyal lottery players and attract new players who may be uninterested in the lottery. We target licensed content with a demographic focus that will appeal to new and current lottery players, deliver unique and proprietary game mechanics, and provide exciting marketing opportunities for the lotteries and their players. Deploying the right mix of branded content along with unique prizes and marketing campaigns is the core of our licensed content strategy.

With GTECH Printing as a partner, customers can expect a portfolio filled with the most exciting and relevant games that will not only attract core lottery players but also entice new generations of lottery players. GPC has a large collection of licensed games, from entertainment giants like Caesars® and Billboard® brands to lovable characters like the Three Stooges® to America’s greatest rock band, Aerosmith®. GTECH Printing strategically decides which brands to incorporate into their licensed content portfolio by selecting brands that have a devoted fan base and the ability to attract new players. GTECH Printing customers are quickly realizing that implementing licensed games from GTECH is an affordable and effective way to increase sales, provide unique marketing opportunities, and positively impact their bottom line. For generations, lottery players have grown up along with their favorite television characters, music idols, and sports legends. Today, lotteries have an incredible opportunity to bring these icons home to players in engaging and innovative ways.

The following highlights a sample of licensed properties already secured by GTECH. These brands represent our ongoing commitment to bring exciting and relevant licensed property games to our customers and allow our customers to give their players the brands and game play experience they know and love. As the exclusive licensee for these properties, within the specific lottery categories referenced below, our customers can only acquire these games from GTECH. Additionally, as new licenses are secured, customers will have access to new and exciting licensed content – exclusively from GTECH.

Aerosmith® Has topped the music charts for over 30 years with iconic rock songs like “Dream On,” “Walk This Way,” and “Sweet Emotion” Over 150 million albums sold A multi-generational global fan base Has reached over 1 billion people worldwide The Aerosmith brand is available to the lottery industry, exclusively from GTECH Corporation for Instant, Online, Monitor, and Interactive games, worldwide.

World Series of Poker® #1 brand in poker and the one poker championship that every pro dreams of The world’s largest poker tournament with over $1 billion in prize money awarded Offers lottery players the opportunity at the biggest prize in sports and the coveted World Series of Poker (WSOP) bracelet Broadcast globally on ESPN Two tournaments—hosted in Las Vegas and London The World Series of Poker brand is available to the lottery industry, exclusively from GTECH Corporation for Instant, Online, and Monitor games, worldwide.

The Three Stooges® A proven brand for lottery programs with multiple lottery success stories 80-year heritage as popular American icons Robust merchandising selection and unique experiential prizes available The Three Stooges feature movie from MGM coming Holiday 2010 The Three Stooges brand is available to the lottery industry, exclusively from GTECH Corporation for Instant, Online, Monitor, and Interactive games, worldwide.

Billboard® The worldwide authority on music Core audience of 18-34 year olds who are avid music and entertainment consumers and purchasers Players can win thrilling, once-in-a-lifetime VIP and experiential trips to rockin’ music industry events and award shows Billboard games can offer over 4 million digital music downloads from all major and independent labels via the Billboard digital music store The Billboard brand is available to the lottery industry, exclusively from GTECH Corporation for Instant, Online, Monitor, and Interactive games, worldwide excluding Japan.

Caesars® World-class gaming, impeccable service, unsurpassed recreational opportunities Gives your players the opportunity to live the life of royalty with one-of-a-kind vacation packages Iconic, personalized, and sophisticated Offers your players once-in-a-lifetime experiences with the touches of luxury that only Caesars can deliver The Caesars brand is available to the lottery industry, exclusively from GTECH Corporation for Instant, Online, and Monitor games, worldwide.

For additional information about GTECH’s licensed content portfolio, please email us at gtechprintingcorporation@gtech.com.

Aerosmith is a registered trademark owned exclusively by Rag Doll Entertainment. Aerosmith Name and Wings Logos are registered trademarks of Rag Doll Merchandising, Inc., used by permission.

The Three Stooges® is a registered trademark of C3 Entertainment, Inc. The Three Stooges® characters, names, likenesses and all related indicia are trademarks and property of C3 Entertainment, Inc.

World Series of Poker® and WSOP^SM are trademarks of Harrah’s License Company, LLC.

Caesars and Caesars Palace is a registered trademark of Caesars World Inc.

Billboard is a registered trademark of Nielsen Business Media, Inc. All Rights Reserved.