|
Back to Index
GTECH AND HASBRO ANNOUNCE LICENSING AGREEMENT
Monopoly and Battleship Branded Games will Provide Lotteries with Two of the World's Most Popular Themed-Play Experiences
(West Greenwich, Rhode Island -- March 1, 2004) - GTECH Holdings Corporation (NYSE: GTK) and the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS), announced today a licensing agreement that grants GTECH the rights to develop and distribute select lottery products featuring Hasbro's MONOPOLY and BATTLESHIP brands in the U.S., Canada, and Mexico.
Under the agreement, GTECH, which operates government-authorized lotteries, will develop versions of the games to appear on four major online channels: Traditional, Social Space, Interactive, and Electronic Instant Lottery.
The highly recognized MONOPOLY and BATTLESHIP brands, in combination with new lottery technology, makes games accessible in social venues such as restaurants, taverns, and over the Internet.
"We are delighted with this opportunity to collaborate with a company that shares our focus on innovation, "said W. Bruce Turner, President and CEO of GTECH. "Together we will expand the opportunity for lottery growth through the licensing of proven, popular game content."
"Building upon the different ways that people can enjoy our game properties is an important part of our strategy," said Jane Ritson-Parsons, President of the Hasbro Properties Group. " MONOPOLY and BATTLESHIP are two of our most popular games and GTECH has captured the spirit of each property."
The first MONOPOLY and BATTLESHIP branded lottery games are expected to be available to GTECH customers and lottery players this fall.
...
GTECH, a leading global information technology company with $1 billion in revenue and 5,000 people in 44 countries, provides software, networks, and professional services that power high-performance, transaction processing solutions. The Company's core market is the lottery industry, with a growing presence in financial services transaction processing. For more information about the Company, please visit GTECH's website at http://www.gtech.com/.
The Hasbro Properties Group develops and expands Hasbro, Inc.'s core
brands, such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, into a wide variety of entertainment and consumer categories.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture, and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S. , its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. |