With GTECH Printing as a partner, customers can expect a portfolio filled with the most exciting and relevant games that will not only attract core lottery players but also entice new generations of lottery players. GPC has a large collection of licensed games, from entertainment giants like Caesars® and Billboard®, to lovable characters like The Three Stooges®, to America’s greatest rock band, Aerosmith. GTECH Printing strategically decides which brands to incorporate into their licensed content portfolio by selecting brands that have a devoted fan base and the ability to attract new players.

GPC customers are quickly realizing that implementing licensed games from GTECH is an affordable and effective way to increase sales, provide unique marketing opportunities, and positively impact their bottom line. For generations, lottery players have grown up with their favorite television characters, music idols, and sports legends. Today, lotteries have an incredible opportunity to bring these icons home to their players in exciting and innovative ways.

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